My listing at 515 Ocean Avenue, Residence 307S, and the case for trading square footage for a doorman, a park and the Pacific out the front door.
Read MoreForty-six closed sales, twenty-six of them as the listing agent, taught me one method. Three comps from the right pocket, four adjustments, and a first-ten-days rule I do not break.
Read MoreBefore the inspection, before the offer, before anyone falls in love. The six questions I ask about every Westside property, and why each one has cost somebody money.
Read MoreListings use micro-neighborhood names like everyone already knows them. Here is a plain-language map of the Westside pockets I work in, and what each one tends to look like on the ground.
Read More